Westfund - Health Insurance From A Healthier Place

Ever wondered where your health insurance comes from? We did. While many people gravitate to big city insurance to protect their belongings, when it comes to your health, wouldn’t you want an insurer who lives and breathes a more wholesome way of life?

We relaunched the brand platform through a staggered campaign focusing on the different purchase phases throughout the year. ‘Switchers’ are those who purchase insurance when their existing policy is up for renewal. ‘Smart Savers’, are those taking out health insurance for the 1st or 2nd time. We also created a number of pulse bursts to release throughout the year to remind Aussies why they should choose health insurance that comes from a healthier place.